Web Design

If you have read our affiliate marketing article, you will understand that companies are very keen to drive traffic to their ‘buying’ webpages. Well, cashback websites are a little bit like affiliate websites, but a couple of steps removed!

Cashback website lists product providers and retailers, and they drive website traffic to these retailer websites. The retailer pays the cashback website a commission for each sale that is generated through a link from the cashback site. In this respect, they operate the same as an affiliate website. However, a cashback website will in turn pass on a part of that commission to the consumer who has registered on that site.

Users can earn money on many types of online purchase ranging from consumer electronics to finance products and services. The most profitable cashback deals often involve finance related goods such as insurance products, loans & mortgages where significant amounts of cashback can be generated. Other retailers such as expensive fashion retailers are able to offer a high percentage cashback rebate due to their profit margins.

Most cashback websites will place a threshold on when a customer can withdraw their earnings, thus making it necessary for a customer to return to the cashback site to add to their cashback earnings in order to reach the threshold target – this in turn drives loyalty to the site. This is particularly important since many of the shopping websites advertised through cashback websites would rather customers visit their site directly.

As with so many things internet related, cashback sites are still relatively new in Ireland, and it could be some time before we see this market mature. But if you are buying products from the UK, there are plenty of options out there including www.quids-in-uk.co.uk/ and the industry leading www.topcashback.co.uk.