Website Advertising

Website advertising and promotion has become huge business in recent years.
The web's ability to reach 'identifiable and targetable' customers has seen the internet advertising share exceed radio advertising for the first time. Key factors driving this growth include:

  • Increased broadband penetration
  • Increased confidence and experience in using the Internet
  • More experienced internet advertisers
  • More sophisticated marketing promotion tools and applications

For most businesses, the first step on the ladder of website promotion is to sign-up to Google's Adwords Program. With google adwords, you can set-up advertising to promote your site online. You can keep a very close control over your budget by setting daily spend limits and a 'Maximum Cost Per Click' limits.
When you do a search on Google for a product or service, you will often notice adverts down the right hand side, and even along the top of the results - these are Google Adwords adverts. You too could promote your product or service by setting up an adwords account.
The internet offers companies an unprecedented opportunity to connect with their potential customers. By the time a search engine user clicks on a link from a search result (e.g. 'Dublin Hotels') you know a number of things about them:

  • They choose to use the Internet to find a specific product or service, to research an issue of interest to them or solve a problem.
  • There is a 70-80% chance that they have used Google to find their chosen website.
  • They choose a particular keyword or phrase as the basis of their search, trying to narrow it down as best they can - they want to find you!!!
  • They are more than likely to make their choice form the first ten search results. This is where they take their final decision as to which web site (or company) will get their business.

These are your ultimate targeted website visitors. These web visitors are already 50-60% of the way toward reaching a final buying decision as a result of having taken the initiative to use a good search engine to investigate or research a specific product or service.